We use artificial intelligence across different parts of our process: to prototype faster, explore design variations and speed up repetitive development tasks. We don't hide it, it's part of how we work today.
But a tool can't tell, on its own, whether a checkout flow has one step too many, or whether an interface will confuse a 60-year-old user or a 20-year-old one. We know that because we've spent more than two decades designing and building real experiences, from scratch, long before any generative AI existed.
That experience is what drives the tool, not the other way around. It's the difference between a result that looks good and one your user can actually use.